HyperGroup is TFA/Leo Burnett's innovative on-line focus group. Applying chat-room technology to qualitative research needs, HyperGroups deliver the robust qualitative information of traditional "brick & mortar" focus groups in half the time. By harnessing the Internet to quickly and easily gather the thoughts and opinions of online respondents, HyperGroups deliver primary qualitative information faster and less-expensively than traditional focus groups. Let us know if an on-line focus group could work for you.
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