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Leo Burnett's reputation and business statistics are remarkable. Ranked as the #9 worldwide advertising organization by AdAge, the international agency manages the advertising for over 500 individual brands. Leo Burnett has 34 U.S. clients with over 250 brands of which 65 are rated #1 or #2 in their categories. Characters such as Tony The Tiger, the Pills bury Dough Boy, the Marlboro Man and the Jolly Green Giant are all results of Leo Burnett's creative gurus. The agency encompasses 83 full-service offices in 74 markets worldwide and has over 8,100 employees. As the third most award winning ad network, Leo Burnett's outstanding customer focus is represented in its average client relationship length of 18 years. Founded in 1935 and headquartered in Chicago, Leo Burnett is today's third-largest brand agency in the U.S. and the sixth-largest global brand agency, according to AdAge. The privately held company had 1997 combined global billings of $5.98 billion. It's business units include Starcom (media services), Giant Step (interactive services), Direct Promotion & Database, Williams Labadie (health care-targeted services) and Vigilante (urban marketing).
* Starcom Media S ervices is a separate division of Leo Burnett Company, Inc., that can provide our clients with proprietary research, media planning and buying services. With more than 500 professionals and 1997 spending of $2.8 billion, Starcom is one of the industry's most experienced and qualified media specialist companies.
* Giant Step is Leo Burnett's interactive agency, offering clients a complete range of digital marketing solutions. Ranked by Adweek in 1997 as one of the industry's top ten interactive agencies, Giant Step offers our clients "soup to nuts" services, including everything from initial Web page design to e-commerce solutions.
* Leo Burnett's Direct, Promotion & Database group will supply a comprehensive array of integrated direct marketing and related services. Its offerings include direct response programs, lead generation/management, customer loyalty programs, planning, database management, program management and strategic database analysis.
* Vigilante is Leo Burnett's "urban marketing" group, focusing its efforts on advertising, street/field marketing and events, entertainment marketing, media planning and execution and strategic planning and research services.
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