BMA Update
May-June, 1999

Netegrity has selected TFA/Leo Burnett Technology Group, Boston, to handle its advertising and promotions. Netegrity, headquartered in Waltham, MA, is a provider of software and services for controlling user access to electronic commerce applications. The agency's assignment includes advertising, Web development, electronic and direct marketing and collateral materials.

TFA/Leo Burnett Technology Group, was also named agency-of-record for Comdial Corporation, Charlottesville, VA. The company's product line includes digital switches, wired and wireless business telephones, call center hardware and software, voice processing systems and Internet Protocol telephony gateways. The Chicago office has added two new accounts to its roster as well; Bell & Howell's Imaging Solutions division, Skokie, IL, and TechRepublic, based in Louisville, KY. The agency's first assignment will be Bell & Howell's Imaging Superstore catalog, print ads and direct mail campaign. The agency will also develop and execute marketing communications initiatives for TechRepublic, the IT Community Hub which provides community, context and content to IT strategists, network administrators, training providers, and other enterprise computing professionals.


Next Article
Press Archive