BOSTON, Mass. - June 16, 1999 - In a competitive bid with McCann Erikcson and Bozell, the Boston-based office of TFA/Leo Burnett Technology Group was awarded international agency of record status for Information Builders, Inc., a leading supplier of Web reporting software worldwide. TFA/Leo Burnett Technology Group is the nation's fourth largest integrated marketing communications agencies servicing the high-technology industry.

TFA/Leo Burnett will develop and execute all disciplines of a complete marketing communications plan. This comprehensive plan will focus on the creation of a powerful strategic brand positioning and launch throughout all advertising efforts, including media planning and buying. In addition, TFA/Leo Burnett will integrate the creative campaign for Information Builder's across a wide variety of additional mediums including their Web site, direct mail and collateral.

"TFA/Leo Burnett has certainly been turning heads in the marketing communications arena," said Gerald Cohen, president and CEO of Information Builders. "We sought out a high-tech agency familiar with the trends and rapid changes of our industry and TFA/Leo Burnett displayed the knowledge and strategic insight necessary in a partner. We look forward to a successful long-term commitment."

Information Builders, headquartered in New York City, is one of the top suppliers of Web reporting software worldwide. Thousands of organizations use their technology, WebFOCUS, to access, analyze, and distribute information on the Internet and corporate intranets and extranets. They pave the way for total enterprise integration - meshing diverse Web, ERP, and legacy applications and providing access to virtually any database. Information Builders is privately held and employs over 1,950 professionals worldwide and achieved revenues of $307 million in 1998.

TFA/Leo Burnett Technology Group is a fully integrated marketing communications firm with full-service offices in Chicago, Boston, San Francisco, and Austin. The agency focuses on promoting and positioning high-technology products and services for business-to-business and consumer companies. The agency reported 1998 capitalized billings of more than $107 million, a growth rate of 56 percent over 1997 billings. TFA/Leo Burnett's clients include Motorola, 3M, Oracle, CMGI, Compaq, Open Market and ADP Dealer Services. TFA has received eight Marcom awards and one Golden Icon award for its strategic and creative programs. Other awards received include three Pro-Comm awards in the categories of direct mail, newsletter development and Web site design.

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