TFA/LEO BURNETT TECHNOLOGY GROUP NAMES MICHELLE EDELMAN VICE PRESIDENT, STRATEGIC PLANNING CHICAGO, IL - August 27, 1998 - TFA/Leo Burnett Technology Group, Chicago’s largest and one of the nation’s leading integrated marketing communications agencies servicing the high technology industry, today announced it has named Michelle Edelman vice president, strategic planning. In this newly-created position, Edelman is responsible for managing the development of strategic integrated marketing plans for all TFA/Leo Burnett clients. "Michelle brings a wealth of technology marketing expertise to TFA/Leo Burnett. Her extensive background in and knowledge of high-tech marketing communications is of tremendous value to our clients, who look to us for highly strategic, results-oriented programs," said Sean B. Bisceglia, CEO of TFA/Leo Burnett Technology Group. "Michelle will be instrumental in creating exceptionally impactful marketing planning for TFA/Leo Burnett’s clients. We’re thrilled to have her on board." Most recently, Edelman served as director, marketing communications for Apropos Technology, a manufacturer and distributor of client/server call center management software. Prior to joining Apropos, she was director, corporate communications with PLATINUM technology, inc., a manufacturer and distributor of software for corporate data, systems and applications. Edelman also served as marketing manager for MIDCO International, Inc., marketing programs manager for Andersen Consulting and client services analyst for the former Genesys Decision Corp. (now Andersen Consulting). Edelman holds a bachelor’s of science degree in biochemistry and a master’s degree in business administration and public health, both from Northwestern University. TFA/Leo Burnett Technology Group (formerly TFA Communications, LLC) is a fully integrated marketing communications firm with offices in Chicago, Boston, Dallas and San Francisco. The agency focuses on promoting and positioning high-technology products and services for business-to-business firms. In 1998, prior to the acquisition of TFA Communications by Leo Burnett, Marketing Computers ranked the agency as the fifth largest high-technology business-to-business marketing communications agency in the U.S., with 1997 capitalized billings of more than $68 million. TFA/Leo Burnett’s clients include Motorola, 3M, Sterling Commerce, Compaq, Avid Technology, Open Market and ADP Dealer Services. TFA has received eight Marcom awards and one Golden Icon award for its creative and strategic programs. Press Archive