TFA/LEO BURNETT TECHNOLOGY GROUP ADDS CMGI, INC. TO GROWING INTERNET CLIENT LIST Agency to Support CMGI Corporate Branding Initiative Boston, Mass. - December 18, 1998 - TFA/Leo Burnett Technology Group, Boston’s largest marketing communications agency serving New England’s high technology industry, was recently awarded the business of CMGI, Inc. CMGI is a majority shareholder or owner/operator of more than 30 Internet companies spanning online community, commerce, content, and infrastructure disciplines. TFA/Leo Burnett will manage the company’s new corporate branding initiative, and has also undertaken work for CMGI subsidiaries Planet Direct, SalesLink and ThingWorld.com , an @Ventures affiliate. The assignment supports CMGI’s recent refinement of both its corporate mission and its vision to investors, analysts and key partners. TFA/Leo Burnett will develop and implement a fully integrated marketing communications program and provide ongoing strategic counsel. "We took a hard look at the best agencies in the area before we made our decision. Not only does TFA/Leo Burnett Technology Group possess strong creative talent, the agency also exhibits a uniquely strong business sense. It’s unusual to find this combination of capabilities within one agency. Their proven processes and methodology consistently differentiate fast-paced companies such as CMGI in the rapidly-changing Internet marketplace," states Bill White, CMGI’s President of Marketing and Strategic Operations. Next Article Press Archive