1. Are you currently using a Marketing/Communications, Advertising or Design Agency?


2. If not are you currently considering choosing an Agency?

3. Are you looking for an Agency in…
0-3 months 4-6 months 7-12 months

Check the letter that best describes your answers.
A= Extremely Important B= Very Important
C= Somewhat Important D= Not at All Important

4. How important are the following characteristics in choosing a communications agency?	A	B	C	D
Size of agency
Integrated marketing:
Partner to lead my team:
Full-service:
International capabilities:
High-tech focus:
Strategic counsel:
Good sense of humor
Demonstrable results
Quick turnaround
Project management (i.e, printers, mail houses)
Separate agencies for separate disciplines
Geographic location
Consumer experience
Award-winning creative team
Specific experience in you niche
Retainer-based relationship
Project-to-project relationship

5. The single most valuable asset in an agency relationship, is?

6. How important are the following reasons when deciding to change your agency?	A	B	C	D
Budgetary changes
"Stale" creative
New internal management
Chemistry not there
Account management staff changed
Other (please specify)

7. What experiences, if any, have occurred
to justify no longer using your agency?


8. How many agency reviews have you been involved in?

8a. Do you require an agency to present a free creative spec presentation?
Yes No; If so, why?

9. Annual Budget:
Print Advertising
Collateral
Direct mail
WWW design
CD ROM
Strategic counsel
Channel marketing
Print media
On-line media
Other (please specify)

10. Do you have in-house services for media placement?
Yes No
If not, then how do you compensate your agency for this service?


11. Do you use an outside media buying firm to handle this service?
Yes No

12. What level of knowledge would you want your agency to have at the initiation of a relationship?
Strong knowledge Some knowledge
No knowledge Doesn’t matter

13. In 1999, Will the following budgets: 1. Increase 2. Decrease 3. Stay the same 4. I don’t know	1	2	3	4
Advertising Creative
Advertising Space
Direct Mail
Trade Show Support
Channel/Dealer Programs
Web Development
Online Advertising
Collateral Programs
Seminar Support
Strategic Counsel

Thank you for taking your time to fill out this survey. To complete, please provide the following information.

Name:


Title:


Company Name:


Mailing Address:


Email Address:



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If have any questions, please feel free to contact Jeff Winsper, president, at jwinsper@tfaleoburnett.com or call 617.437.1400 x 108.


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