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At LSR, we take a more sophisticated approach to athlete marketing. With our purposefully limited, carefully-selected clientele, we are deeply involved in the development and optimization of each our athlete's brands. Our team leads the business in the core competencies that enable lucrative deals:
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A track record of success producing traditional and non-traditional marketing partnerships |
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An unmatched rolodex of marketing executives among the most coveted brands in the world |
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The experience to plan for and get the most out of successful, 360-degree marketing partnerships |
We understand how marketers work across all media and messages, and we leverage that understanding to generate optimal partnerships and maximize income. We are plugged into the most important industry associations and the latest brand evolutions and marketing vehicles to become available.
We believe that great marketing partnerships begin not just with great athletes, but with great individuals. For each of our athletes, we follow an iterative, multi-step process starting with a focus on persona and personal development—which includes providing the right media training and related resources. We hone in on each player's community and philanthropic interests, and identify the causes and communities where it makes the most sense to target time, energy and resources. We develop a customized, multi-year plan to tap into local, regional, national and international opportunities, which in many cases build on each other.
As our athlete's brands evolve, we generate extensive press opportunities, create destination fan and partner websites, engage brand-appropriate endorsement deals and facilitate long-term corporate and philanthropic partnerships. Along the way, we maintain three pillars of focus: maintaining the positive nature and integrity of each athlete's brand, maximizing off the court income, and helping our athletes develop business skills, savvy and opportunities that will serve them well beyond their basketball careers.
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