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 Jasper Wyman & Son
Jasper Wyman & Son has been applying principles of sustainability to growing and nurturing its now 7,000 acres of wild blueberry crops for more than 130 years - long before anyone felt the need to coin a phrase like sustainability to explain the care taking and stewardship of the land to last for generations. Now that the business community has caught on, Warner Communications is helping to showcase the company's leadership in sustainability, most recently coining the tag line: "Recommended by future generations" as part of an advertising campaign hitting print and outdoor channels - even a new design for the tractor trailers that deliver the frozen berries and wild blueberry juice coast to coast.
Prior to the sustainability campaign, Warner Communications has successfully promoted Wyman's delicious and healthy frozen wild blueberries and launched its Wild Blueberry Juice with editorial coverage in places that matter to Wyman's, from popular mass media like Good Morning America and USA Today to influential trade media like Progressive Grocer and Beverage Aisle Magazine.
To help turn up the volume Warner engaged a medical doctor and published author as spokesperson to support the health benefits of wild blueberries and, with the trust that once people taste the juice they'd buy it, sponsored tastings, in-store contests, coupons and radio promotions to build consumer buzz and enthusiasm for the nation's largest wild blueberry harvester and processor.
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