Arepa Inc. HIRES TFA/LEO BURNETT TECHNOLOGY AGENCY OF RECORD FOR BRANDING AFTER FORMAL REVIEW BOSTON, MA (January 12, 1999) - The TFA/Leo Burnett Technology Boston office was recently awarded Arepa’s branding and marketing communications program. Arepa, a VC-based company located in Cambridge, MA provides software on demand through broadband distribution to the consumer marketplace targeting households. The assignment include strategic counsel, brand definition, and integrated marketing communications program such as corporate identity, Web development, advertising, media planning, direct marketing and collateral. "TFA/Leo Burnett Technology Group has all the components for our needs; strategic methodologies and highly effective, creative integrated marketing communications. Our market is changing dramatically and they move in the hyper-speed we come to expect is such a dynamic environment," states Kim King, director of corporate communications. Next Article Press Archive