NECX INC. HIRES TFA/LEO BURNETT TECHNOLOGY GROUP FOR BRANDING INITIATIVES AFTER FORMAL REVIEW Boston, MA - February 2, 1999 - TFA/Leo Burnett Technology Group, Boston’s largest marketing communications agency serving New England’s high technology industry, was recently awarded a branding assignment for NECX Exchange. TFA/Leo Burnett Technology Group will manage the company’s new corporate branding initiative, supporting the NECX Exchange line of business. The agency will implement a fully integrated marketing communications program and provide ongoing strategic counsel, in addition to creating brand definition. NECX is an independent distributor of over 200 million computer products and components and is headquartered in Peabody, Mass. The privately held company, with sales over $400M, has two separate lines of business - NECX Direct, the online computer store, and NECX Exchange, a global exchange of semiconductor components and computer and networking products. "We needed a partner with a proven record of success to help us define our long-term corporate branding efforts, while attending to our near-term revenue goals. It is refreshing to work with an agency that can drive both sets of efforts simultaneously. With the depth of resources, high-technology background and solid creative department, TFA/Leo Burnett Technology Group’s integrated approach will help build the profile we need to create the maximum impact on our market," said Elan Bair, NECX’s director of strategic business development. Next Article Press Archive