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| TFA/Leo Burnett Technology Group Wins Netegrity
BOSTON, Mass. - May 28, 1999 - TFA/Leo Burnett Technology Group, Boston's largest marketing communications agency serving New England's high-technology industry, was recently awarded Netegrity, Inc.'s advertising and promotions account. The assignment includes advertising, Web development, electronic and direct marketing, and collateral materials. "We were looking for an agency that was in-touch with technology markets and channels, and could help us develop and deploy a new brand identity throughout our entire marketing efforts. We found those qualities in TFA/Leo Burnett," said Dwight Galler, Director of Marketing Communications for Netegrity. "We anxiously look forward to building our relationship with the agency, while building our company name simultaneously." Netegrity, (NASDAQ: NETE, Boston Stock Exchange: NTY) is a leading provider of software and services for controlling user access to electronic commerce applications. Headquartered in Waltham, Massachusetts, the company's flagship product, SiteMinder, is the industry's first secure user management system, which provides access control, single sign-on, and distributed user management for Intranet and Extranet applications. TFA/Leo Burnett Technology Group is a fully integrated marketing communications firm with offices in Chicago, Boston and Austin. The agency focuses on promoting and positioning high-technology products and services for business-to-business companies. In April, 1999, Marketing Computers ranked the agency as the fourth largest high-technology business-to-business marketing communications agency in the U.S., with 1998 capitalized billings of more than $107 million. TFA/Leo Burnett's clients include Motorola, Compaq, Open Market, CMGI, Efficient Networks, IMRglobal and ADP Dealer Services. The agency recently received eight Marcom awards and one Golden Icon award for its strategic and creative programs. Other awards received include three Pro-Comm awards in the categories of direct mail, newsletter development and Web site design. |
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