CHICAGO - June 29, 1999 - TFA/Leo Burnett Technology Group, ChicagoÕs largest and one of the nationÕs leading integrated marketing communications agencies servicing the high-technology industry, was recently retained by Acxiom Corporation. The agencyÕs efforts will focus on AcxiomÕs corporate initiatives as well as its services, financial and outsourcing divisions.

TFA/Leo Burnett will be spearheading the overall branding strategy and positioning within AcxiomÕs target markets. In line with the new branding, TFA/Leo Burnett is in charge of creating corporate advertising, collateral and trade show materials.

"To remain the leader in the rapidly growing global marketing and information services market, we realized the need for a strategic marketing partner," said Jerry Adams, Vice President of Marketing, Acxiom Corporation. "TFA/Leo BurnettÕs expert team will be a great force behind us as we continue to successfully expand in the industry."

Acxiom provides a wide spectrum of data products, data integration services, mailing list services, modeling and analysis, and information technology outsourcing services, as well as data warehousing and decision support services to major U.S. and international firms. Acxiom is a member of the Direct Marketing Association (DMA), TFA/Leo Burnett Technology Group the Individual Reference Services Group (IRSG), and the Online Privacy Alliance (OPA). Acxiom supports the Fair Information Practices standards of these organizations. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with operations throughout the United States and the United Kingdom, France and Spain. AcxiomÕs World Wide Web address is http://www.acxiom.com or e-mail to info@acxiom.com. AcxiomÕs toll free number is 1-800-922-9466. Acxiom is a registered trademark of Acxiom RTC, Inc. and Acxiom Data Network is a service mark of Acxiom Corporation.

TFA/Leo Burnett Technology Group is a fully integrated marketing communications firm with offices in Chicago, Boston and Austin. The agency focuses on promoting and positioning high-technology products and services for business-to-business companies. In April, 1999, Marketing Computers ranked the agency as the fourth largest high-technology business-to-business marketing communications agency in the U.S., with 1998 capitalized billings of more than $107 million. TFA/Leo BurnettÕs clients include Motorola, Open Market, CMGI, IMRglobal, ADP Dealer Services and Efficient Networks. The agency recently received eight Marcom awards and one Golden Icon award for its strategic and creative programs. Other awards received include three Pro-Comm awards in the categories of direct mail, newsletter development and Web site design.

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