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Helen Stefan
Account Manager
helen@warnerpr.com
Helen Stefan is a senior public relations professional with more than 15 years experience successfully positioning established and start up B2B and B2C organizations through mass and emerging social media. With a focus on positively influencing key customers, prospects, investors and other stakeholders, she works with companies to blend corporate goals with strategic communications programs resulting in highly targeted market awareness through print and online coverage, contributed article writing, speaking engagements, events and product introductions. Helen applies her knowledge of the broadcast, business and trade media to secure meetings and coach executive spokespeople on how to optimize each press interaction.
Before joining Warner Communications, Helen spent seven years acting as the in-house Director of Public Relations for a variety of early stage technology companies, including cMarket where she first experienced the dedication and creativity of the Warner team from the client side. Using strategies that combined a strong foundation in technology marketing with an understanding of business and consumer audiences Helen helped raise the visibility of clients in the retail, CPG, financial services, education and nonprofit sectors.
Prior to launching out on her own, Ms. Stefan was a Vice President at Porter Novelli where she developed and facilitated “strategy summits” for C-level executives to codify company mission and objectives. Throughout her six year tenure, she also managed client teams from offices in San Francisco, London, San Diego and Boston publicizing leading companies such as Hewlett-Packard, VeriFone and Network Associates as well as start up companies in the network security and financial services industries.
Helen graduated cum laude at Drexel University, in Philadelphia with a bachelors degree in marketing and business administration. She lives in Watertown, MA with her 8 year old son and chocolate lab.
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